I Didn’t Expect These Tiny Ice Sculptures When I Asked For “On The Rocks”

Whenever you ask for a drink “on the rocks”, you usually don’t expect tiny ice sculptures floating in your glass. TBWA\Hakuhodo used what’s called a CNC router (and a process that’s kind of inverse 3-D printing) to carve tiny ice sculptures for Japan’s Suntory Whisky. In this series, you can find the Statue of Liberty to the Sphinx to Super Mario and everything in between. This Campaign was launched in 2014 and has since won Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

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The CNC router was chilled at -7 degrees Celsiusto keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. Are you impressed by these tiny sculptures? Share this post using the buttons below. [via tbwahakuhodo]

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Written by Adrian Martinez

I'm an Art Director based in Toronto, Canada with over 10 years of industry experience. This is both my design blog and my digital playground. Head on over to HireAdrian.com  to view my work or connect with me on Linkedin. 

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