15 Amazing Uses of Shadows in Advertising

Shadow photography is an extremely engaging art form. It can highlight emotions, create surreal images, and be used in a variety of ways. In my opinion, shadows are the most powerful and moving when used in black and white photography.

Considering this art form can easily pull at your emotions or evoke ideas, it’s no surprise that advertisers are using it to sell product. There’s no shortage of creative ideas with these shadow advertisements. Some of these ads use shadows to imply a situation while others use it to exaggerate an idea or a physical object. Regardless of how shadows are used, there’s no doubt that the possibilities are endless.

1. Gatorade

15 Amazing Uses of Shadows in Advertising
via stephanieglover

2. Child Abuse Poster

via demilked
via demilked

3. Game of Thrones

15 Amazing Uses of Shadows in Advertising
via buzzfeed

4. New Castle Brown Ale

via adsoftheworld
via adsoftheworld

5. Urban Outfitters

15 Amazing Uses of Shadows in Advertising
via richwatch

6. Powerade

via adsoftheworld
via adsoftheworld

7. Guinness

via creativeguerrillamarketing
via creativeguerrillamarketing

8. Mercedez-Benz

via behance
via behance

9. National Geographic

via adsoftheworld
via adsoftheworld

10. Opel

via adsoftheworld
via adsoftheworld

11. clare oliver melanoma fund

Amazing-and-Creative-Outdoor-Advertisements-181
via smashcave

12. Lego

15 Amazing Uses of Shadows in Advertising
via bitrebels

13. Lego

lego
via bitrebels

14. Lego

via adsoftheworld
via adsoftheworld

15. Lego

via
via criatives

The use of shadows in advertising is an effective element. It can say or do so many things without really even saying or doing anything. What do you think? Do you like the use of shadows in advertising? Leave your thoughts in the comments below.

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Written by Adrian Martinez

I'm an Art Director based in Toronto, Canada with over 10 years of industry experience. This is both my design blog and my digital playground. Head on over to HireAdrian.com  to view my work or connect with me on Linkedin. 

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