These creative window displays are meant to engage and entertain. It’s a balance of art, fashion, design and strategy. Within the past decade the lines of window displays have been blurred and they have started looking more like well thought out art installations or even scenes from a movie.
When it comes to window displays there are a lot of factors to consider. keep in mind that these displays will ultimately engage customers and hopefully lure them into your shop. lighting is surprisingly a strong factor in the purchasing decisions of customers. A brightly lit store that uses focal points on key pieces or displays are more inviting. The choice of music in store is extremely important. The song choices must appeal to the target audience and popular songs make the customer feel like they belong with the brand.
[line]1. “Neutral Territory” Window Display
These window displays are the creations of the Visual Merchandising students form the School of Fashion. They created six windows displays based on an editorial called “Neutral Territory”. As an added touch the editorial pages were blown up and hung in the windows.
[line]2. Christmas Window Display at Barneys
This window display was featured at Barneys, New York. The mannequin’s dress is made entirely from foil coffee bags and disposable cups. The mannequin’s headpiece was also crafted from an Illy espresso machine.
[line]3. GAP Window Display
GAP has a history of having fun but elegant displays, eye catching but not too over the top. This store front features a paper rainbow that spans both windows.
[line]4. Gymnastic Live Window Display
This incredible display includes live performers at John Lewis with the GSOS Gymnasts, including Olympic Gymnast Steve Frew.
[line]5. Nike Kinect Interactive Window Display
These eye catching Nike window displays are the works of the Dutch creative agency, Staat. Each window display is very unique sand all very different. With the help of Microsoft’s Kinect, They all interact with the people passing by in different ways.
[line]6. Just Dogs bakery window display
Just Dogs Gourmet bakery has created a fantastic window display. With a the help of a dog catching some big waves, the atmosphere created is a fun and wacky good time worthy of taking a second look.
[line]7. The Harrods Christmas Express Display
Harrods Christmas window displays is a good balance of luxury and wealth. The storefront has been transformed into a steam train carrying festive gifts and passengers.
[line]8. The Great Gatsby Window Display
Harrods created a window display that is tribute to the movie “The Great Gatsby”. Here you can see the entertainment and glamorous lives of the Roaring Twenties.
[line]9. Louis Vuitton Window Display
Louis Vuitton’s collaboration with Daniel Buren continues with these creative conceptual designs for the windows of key stores worldwide. Fashion forward and extremely fun and engaging.
[line]10. SELFRIDGES & CO Window Display
Very simple but well thought out. A minimal use of colours while still maintaining an elegant and refined pallet. Sometimes less is more and this the perfect example.
[line]11. Water, fire, and earth Window Display
The Interior Decorating and Visual Display program’s colorful window display featuring design sculptures that are mounted on bust forms. The criteria was “nature” so water, fire, and earth was the perfect subject matter.
[line]12. Ted’s Stocking Thriller Window Display
A controversial window display at the Ashford Designer Outlet. The Christmas display at the Ted Baker store, hailed as ‘Ted’s stocking thriller’, shows Santa’s red suit being blown up by the wind to show him wearing stockings and suspenders.
It’s always fun to see what creative ideas people come up with to sell merchandise. These store fronts are some of the best examples that we’ve found of creative window displays that “work”. Share these incredible window displays ideas with your fashion forward friends or networks using the buttons below.