I love seeing interesting spins on regular everyday stuff. I came across the work of Peddy Mergui and had a total new outlook on cross-branding. He took regular everyday grocery items and gave them a face lift with the help of the worlds top brands. Here’s a few words on the creative vision:
By infusing the packaging of our most basic commodities with values of prestige and luxury, Wheat is Wheat is Wheat explores the dynamic and often blurred ethical boundaries of design within consumer culture. This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.
6. Dolce & Gabbana
11. Olive Oil by United Colors of Benetton
12. Louis Vuitton
16. Tiffany & Co.
Peddy Mergui treated us to his cross-branding experiment and now we can look at going to the grocery store a little different. What did you think of these clever packaging designs? Do you know anyone who might enjoy this fun brand quiz? Share this article using the buttons below. [via sfgate]