Social Media Statistics That You Should Know [Infographic]

Social media statistics are useful if you intend on targeting specific types of people. Social media is something that constantly changes as new trends arise, be it with the popularity of certain platforms, media types or relevancy. This social media statistics infographic outlines the main social networks available and their strengths. [Source]

SEE ALSO: How To Create the Perfect Post on Social Platforms

Social Media Statistics-2
Social Media Statisticssocial-media-networks2014-3

Social Media Statistics Overview


  • 70 million active users
  • Social site that is all about discovery
  • Largest opportunities are in decor, babies, recipes, wedding, and fashion
  • Users are 32% male and 68% female


  • 560 million active users
  • micro blogging social site that limits posts to 140 characters
  • largest penetration in the US but spreading slowly and steadily
  • 5,700 tweets happen every second


  • Social sharing site that has 1 billion users worldwide
  • Largest opportunities communicating with consumers in a non-obtrusive way
  • Users share 2.5 billion pieces of content each day


  • 150 million active users
  • Social sharing site all around pictures and now 15 second videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • Most followed brand is MTV


  • 400 million active users
  • Social network built by Google that allows for brands and users to build circles
  • Not as many brands active but the ones that are tend to be a good fit with a great following
  • Growing rapidly with 925,000 new users every day


  • 240 Million active users
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 79% of users are 35 or older

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Written by Adrian Martinez

I'm an Art Director based in Toronto, Canada with over 10 years of industry experience. This is both my design blog and my digital playground. Head on over to  to view my work or connect with me on Linkedin. 

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