Mr. Lemonade (Gabo Galicia) Releases PJ Style Collection on NeonMob

NeonMob is art collecting turned upside down – a groundbreaking website focused on digital collectibles, art, and other creative content.  Instead of static, offline products, NeonMob offers an interactive, digital experience, that eschews the high-cost, single payer model in favor of a low-cost, many-payer model that’s also the most compelling and fun way to collect beautiful art.

NeonMob’s latest collection is from Gabo Galicia – also known as Mr. Lemonade – an illustrator based in Leon, Mexico. Galicia is passionate about expressing what he sees, what he feels, and what is around him through his characters and illustrations. Mr. Lemonade describes the environment he created for his new illustrations – PJ Style:

Mr. Lemonade (Gabo Galicia) Releases PJ Style Collection on NeonMob Mr. Lemonade (Gabo Galicia) Releases PJ Style Collection on NeonMob Mr. Lemonade (Gabo Galicia) Releases PJ Style Collection on NeonMob Mr. Lemonade (Gabo Galicia) Releases PJ Style Collection on NeonMob Mr. Lemonade (Gabo Galicia) Releases PJ Style Collection on NeonMob 001unnamed

Welcome to the world of PJ Style where sometimes, competition can go too far. For the residents of Pijay County, that statement is all too true. The youth who live in Pijay are such ferocious, competitive hooligans, that they’ve formed gangs. These color-coded gangs, known as troupes, wage wars against each other using bikes, skateboards, roller blades, and other athletic means of transport as battle aids. It started as friendly competition and turned into gang warfare, centered around the Pijay River, which cuts through the town like a knife.

What do you think of Mr Mr. Lemonade’s new series? Share this article using the buttons below.

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Written by Adrian Martinez

I'm an Art Director based in Toronto, Canada with over 10 years of industry experience. This is both my design blog and my digital playground. Head on over to HireAdrian.com  to view my work or connect with me on Linkedin. 

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